In my last post I wrote about the necessary obstacles most, if not all, bloggers face once they decide to get serious about their blogging efforts. This time around I’m going to try to address those same hindrances, and briefly explain how to increase your chances of turning your blog into a full-fledged, massively visited, monetizing machine.
Here are my four pointers:
Tons of aspiring bloggers start off thinking “I’ll make money soon; I’m just going to focus on creating content”. While that is admirable, and proves that you’re probably approaching it with the right intentions, you’re more than likely going to regret it.
At the same time, however, there are millions of blogging fanatics out there that set out on a mission to turn their hobby into a viable career-path, but end up failing. Tons of these people look for ways to monetize their content. Some turn to third-party ad-networks (Adsense, Media.net, etc.), but manually embedding codes into your website and waiting to get approved isn’t exactly super fun.
Others give affiliate marketing programs (Amazon, Clickbank, etc.) a shot, but growth margins will be limited and it is known to include false advertising, resulting in your blog looking scammy.
Neither one of these options tends to make any sort of reasonable money for the blogger, so he or she keep slaving away, producing content week after week to see a measly 0.02 dollar cents appear in their savings account. Oh, the humanity!
Wouldn’t it be nice to simply write and earn? Wouldn’t it be convenient to just log onto a one-click solution platform, and ALL you had to do was start doing what you do best: creating kickass content and you’d see revenue piling up in your wallet?
No worrying about building up an audience, finding ways to monetize, making sure your posts get read by a respectable amount of people. The major blogging platforms fail to adequately provide new bloggers with tools to make money right off the bat. So don’t “settle” and start a blog if the odds of you earning money on that particular platform are slim to none!
In order to turn your blog into a success, you need to enjoy it. There is absolutely no use continuing creating articles when you’re approaching it like a dreadful chore you just have to get done.
For tons of people out there, the initial stage of their blogging career will be mainly driven by passion and motivation. After some time, however, when traffic numbers aren’t what they expected, people will get turned off and demoralized. “Why am I spending hours a day, sacrificing my spare time again and again for little to no mentionable traffic?” is an oft heard frustration amongst aspiring bloggers.
The traditional blogging platforms such as Wordpress, Blogger and even Medium don’t exactly allow you to write on your own terms. You just have to deal with the fact that blogging is always going to require you to put out multiple high-quality blogposts per week, preferably, to build up your audience and create some traffic.
The solution here would be to choose for a CMS that allows you to write content, regardless if you blog once a week or create daily articles, and then automatically suggests your content to other, contextual and relevant publications throughout that same CMS.
Voila, you have your audience, you get published by multiple publications (Oh hello increased revenue!), and most importantly here, you dictate your own terms without feelling the pressure to have to blog non-stop.
Building on the previous segment about reducing pressure and saving time as a blogger, allow me to expand a bit on what we here like to call “social” tools.
Look, we’ve all had experiences like this: you either start a group blog or join a team of other bloggers or writers and together you guys want collaborate in producing content. Great. Again, this could be a real time-saving approach for many bloggers.
In reality, however, the biggest blogging platforms today offer very limited social tools, and interaction and collaboration isn’t built into a streamlined workflow. Yes, there are so-called solutions: you could check for plugins that you hope sort of facilitate the collaboration, or you could try to send back and forth new articles within your team using email. Let’s be honest, neither one of those alternatives offer viable options to the entry-level blogger.
It makes sense that bloggers initially set out to distinguish themselves individually and reap all the benefits that could or would follow. In reality, it doesn’t always produce the results you had envisioned.
When your individual blogging efforts are lacking or simply not paying dividends, there should always be the solid “safety net” of group blogging. So what is needed to make that happen is a one-click solution platform, which doesn’t require bloggers to worry about finding and installing plugins, or having their email inboxes flooded with fifteen different version of a team member’s article.
Do you know what percentage of all bloggers give up on their endeavor within the first three months of starting? Ninety. Nine. Tee. That is an insane number. And it shouldn’t have to be that way.
Once the initial buzz surrounding your new blog wears off, and your friends and family have all shared your blog’s URL about 3021 times, you’re pretty much on your own. Now, some of you blogging unicorns out there will have established yourselves quite nicely, with great (and consistent) content and some nice traction.
The majority of new bloggers, unfortunately, will not though. Start a blog on Wordpress and try to get a sense of “community”. It’s really, really hard. Medium does a better job, but in the end, if you’re not making anything even after a million plus views, why bother?
It should be a priority for blogging platforms to give you access to communities of like-minded, passionate, and equally driven people that care about the same stuff you care about. Oh, how nice it must be to start writing about your hobby, say Skydiving, and not have to worry about building up and reaching the right audience!
Ideally, bloggers should be able to have an immediate (even if minimal) readership. When bloggers have the ability to easily find and connect with people in these communities, and have the option to collaborate and earn together, it’s a win-win situation for all parties involved: the platform, the bloggers, the community, and even the advertisers.
Content Management Systems and blogging platforms alike should try to prevent, or at least limit, the amount of new bloggers quitting due to lack of readers, traffic, and thus revenue. 2017 (and 2018) will be the year(s) we’ll see if bloggers find a home that offers them the following:
So what exactly are you guys waiting for? What do you have to lose? Just go ahead and give this whole “write and earn” concept a chance.
Head on over to smallteaser.com, click “Write” and get to cracking!