FNATIC is one of the most recognizable brands in the eSports world. They were founded in 2004 by Sam and Anne Mathews, and till now they have won many great titles, competitions, and prizes with their diverse gaming teams such as:
They were even recognized by BBC who wrote a quote describing them as “eSports equivalent of football super-team Real Madrid,” and Bloomberg “Europe's biggest and most successful team.”
Love numbers? Let's talk about numbers.
FNATIC has over 22 game titles, 75 current staff working, over 8,000,000 (million) dollars in prize money and over 45 current professional players on their team roster, their players attend more than 75 international events per year, they have over 2,000,000m followers on social media, their Youtube channel is favourite among eSport fans and have over 100k subscribers.
They have millions of fans all around the globe, and several bases, League of Legends team is in Germany (Berlin), Counter-Strike: Global Offensive squad is in Sweden and Dota 2 team in East Asia, while their Headquarters is located in the heart of London, United Kingdom.
FNATIC is not only an eSports team, but they also went far beyond, and they created a global brand from their organization. They have an enormous reach on social media networks, vast and diverse merchandise and a HUGE list of sponsors and partners such as Chillblast, Deezer, MSI, Monster (energy drink), DXRacer, strafe, AMD OnePlus and many more.
Nick Fry, by the words of FNATIC CEO Wouter Sleijffers,
has the experience that will aid them in achieving innovation and adding strategic value to the brand, leagues, and partners they are already working with.
Who exactly is Nick and what kind of knowledge does he bring to FNATIC and eSports in general?
Nick Fry (born 29 June 1965 in the United Kingdom), was a former CEO (Chief Executive Officer) for the Mercedes AMG Petronas Formula One Team. He has a degree in Economics from the University of Whales, honorary Doctorate from Cranfield University and an envious career behind his back, where he worked with companies such as Ford Motor Company, Aston Martin, Grand Prix, Mercedes, Prodrive, etc.
He has worked for over 12 years in product development in ford and for 11 years as CEO of Mercedes.
His role is to help FNATIC's next phase of growth which will expand over all of the eSports community.
Some of the main tasks are:
It remains to be seen how and how much will Nick help FNATIC to become even more recognizable brand in the eSports world and beyond. They are being shortlisted in the prestigious ESA (European sponsorship association) Awards in the “rights holder of the year” category, that takes place on February 7th, 2018 at the Science Museum in London.