We all know that eSports are a profitable niche to invest on, and there is a lot of tournaments worldwide every week. But this one has proven to be the “golden grail“ for one small city in southern Poland.
The number ~22 is not official; it is a byproduct of all research and info from third-party websites.
Katowice is a city in southern Poland, with a population of 297,197 as of 2017. Today, the city is considered as an emerging metropolis. The whole metropolitan area is the 16th most economically powerful city by GDP in the European Union with an output amounting to $114.5 billion. -Source: https://en.wikipedia.org/wiki/Katowice
The Intel® Extreme Masters (IEM) are a series of international eSports tournaments held in countries around the world. These Electronic Sports League (ESL) sanctioned events, sponsored by Intel, include events in Starcraft II, Counter-Strike: Global Offensive, Quake Live, League of Legends and Hearthstone: Heroes of Warcraft. -Source: https://en.wikipedia.org/wiki/Intel\_Extreme\_Masters
Just last year this tournament had around 175,000 visitors from all over the world, who came only to watch professional players play games.
So how did the organizers and project managers managed to earn that much in just a few days while the tournament lasted?
There are several ways:
This is only a few tricks project managers plan and executes to boost the sales and profits. Just last year, the event was watched by 34 million gaming fans, that is a vast amount of potential visitors for the next year or potential online shop supporters and buyers.
“Katowice is an old industrial city that was built around the coal mines in the region, but today it’s creating an image as a place that’s open to modern technology and youth culture. A global gaming event held in Katowice’s primary sports venue fit into that image very well. The city had a vision to recognize a great opportunity and has benefited tremendously on an economic and PR level since then. -Michal Blicharz, managing director at ESL
From year to year, we can see an increase in the popularity of this city between gamers and increase in visitors and the tournament prize pool. We hope that next year, IEM Katowice will break all previous records and that the city will benefit even more than before!