As obvious as it is, the vast majority focus their efforts on the largest tool of its kind, Google, which accounts for 77.43% of global searches. Following are Baidu (8.13%), Bing (7.31%) and Yahoo (5.6%) .
The biggest search engine is therefore hegemonic when talking about web searches, but here is another interesting fact: 94.95% of the clicks are in organic results , which leaves a tiny fraction for sponsored links .
But do not just make a good selection. You have to rank them. After all, the chances of clicking on the first page are much greater than in the subsequent pages, just as there is also a huge difference in traffic generated between the first page positions.
To have a good positioning in terms like these requires a very high page authority, which can become a problem for new entrepreneurs and even for highly relevant domains. This action requires hard work and something your company may not have: time.
This is because they need many relevant page backlinks and other SEO factors on page. If you're here, you're probably not interested in them, since your goal is to find new search terms, and those are the most beaten.
Generally, when worked, they are related to the positioning of the brand , as they can attract an audience that is not interesting for your business, but consolidate your company in terms of branding. In addition, they are widely used in e-commerce .
Of course, it's no use picking good keywords and throwing them in the middle of your articles. They should follow Google's best practices, respecting the density of terms and using semantic variations .
So you need to analyze the numbers, understand what words are being ranked and of course, delivering better results for your business. From this, it is possible to understand user behavior and outline new goals and strategies.
You've certainly done some Google search, am I right?
Google autocomplete is nothing more than the automatic suggestions that complete the search terms.
Cookies usually record your latest searches, so it is recommended to use an anonymous tab , which ignores browsing history.
How about taking a test right now? Open an anonymous window and do a search for any keyword. If you search for “marketing,” for example, the tool will recommend “digital marketing,” “personal marketing,” and “multilevel marketing.”
That means these are highly sought after terms, probably short or head tail.
Now, how about we think of a more advanced level of long tail research that, after all, is our goal here.
Suppose your business is a digital marketing agency located in Belo Horizonte and you look for specific terms. So why not use the platform as an aid? Try to use different terms and insert each letter of the alphabet to complement.
Here are some results and suggestions:
Term: Digital Marketing A
Suggestions: Digital Marketing Agency, Digital Marketing Article, Digital Marketing a4d, Digital Marketing Anhanguera
Term: Digital Marketing B
Suggestions: Digital Marketing BH, Digital Marketing blog, Digital Marketing BH course, Digital Marketing Brazil
Do you see the range of possibilities that autocomplete opens to find good references?
Then you can use your already found words to look for even more specific terms. For example:
Term: Digital Marketing agency
Suggestions: Digital Marketing Travel Agency, Digital Marketing Advertising Agency, Digital Marketing for Travel Agency
Term: Digital Marketing BH
Suggestions: Marketing Digital course, mba digital marketing bh, digital marketing bh wave
Let's continue with our agency example. From this brief survey, we can conclude that:
Therefore, it may be a good idea to create some articles with the following titles:
From there, opens up a vast opportunity to find targeted audiences and gain insights for their strategy. For example, it is possible to identify the interest by the academic sector, do you agree? So how about focusing on even more specific articles, which involve pricing, locations, channels, and study tips?
Similarly, the tourism industry seems to be very enthusiastic about what is offered. So let's get back to the beginning. How about playing that similar term on the quest and observing the power of autocomplete?
Remember: autocomplete not only reveals the best keywords but outlines your audience's behavior and interest profiles . Therefore, it is a tool not only technical, but can be exploited as a search engine. Cool huh?
Another good idea is to add prepositions to the most valuable terms. Take a look:
Term: Digital Marketing for
Suggestions: Digital Marketing for Small Businesses, Digital Marketing for Lawyers, Digital Marketing for Beginners, Digital Marketing for Lay People
Again, how about using the alphabet rule?
Term: Digital Marketing for A
Suggestions: Digital Marketing for Academies, Digital Marketing for Artists, Digital Marketing for Affiliates
Other examples of prepositions are “of”, “with”, “in” and “on”.
Questions can also be very valuable. See the following example:
Term: Why marketing
Suggestions: Why Effective Marketing is Important to an Organization, Why Marketing is Important, Why Relationship Marketing is So Popular Today, Why Personal Marketing is Important
Try variables. For example, questions started in “how,” “when,” and “where.”
See how this tool can be useful?