In recent times, mobile app technology has changed everything. Now, people are using their smartphone and apps to perform their daily errands from shopping to paying bills to ordering food and hiring a taxi. With just a few simple taps on the screen, people are getting a range of services at their doorstep.
As of March 2017, there were 2.8 million mobile apps available at Google Play Store and 2.2 million apps available in the Apple’s App Store, so you can imagine the craze of mobile apps among people.
When it comes to talking about the most popular app category on Apple App Store, utilities are the most popular category, followed by social networking, photo and video and games. While tools, communication, video players and edit, travel and local are some of the leading Android app categories.
Being a startup, if you are thinking that mobile applications are especially for big companies and brands like Amazon, Walmart, and City Bank, then you are completely wrong. Today, mobile apps have become a mere need of all the companies, whether it is big or small. In fact, small and medium-sized companies are developing their own mobile apps, knowing that mobile strategy involved more than just a mobile-friendly website.
If you still have any confusion like why your startup needs a mobile application to grow faster, then here’re three main reasons to develop a mobile app for your business:
1. Allow Customers to Book On-Demand Service or Product
The main reason why your startup needs a mobile app solution is – allowing your customers to book on-demand service or order product with just a few simple taps on the screen.
Irrespective of the type of startup you are running like food delivery, taxi business or it could be anything, allow your customers to get on-demand service or access your services at the time they want. In fact, your customers can get in touch with you anytime and anywhere without scrolling more that they need to do while accessing a website.
Let’s take the example of Uber that provides on-demand taxi booking services for its riders. Riders just need to enter the destination and book a ride to their desired destination. The best thing about this app is that it allows customers to book taxi service anytime and anywhere whether it is 7 pm in the evening and 4 am in the morning.
Being a startup, you need a mobile application to connect with your customers and book on-demand services and products.
2. A Marketing & Communication Medium
Another reason to develop a mobile application for your business is - it is considered a marketing and communication medium. Yes, you can directly market your new products and services from the application and communicate with your customers.
Moreover, mobile apps are successfully used to attract attention and helping startups and companies to build a strong brand through different marketing campaigns.
This way, you as a startup of any category can expand the potential audience of customers and build a trusting relationship with them. Therefore, you can give a thought to develop your own mobile app and stand out in the market.
3. Boost Your Brand Recognition
The third reason for having a mobile application for your company is that it will boost your brand recognition. A mobile application is considered as a billboard sign, allowing you to do anything you want. In addition, you have all things and tools that you require to make it functional, user-friendly and informative.
In short, the main goal of your startup or company must be to develop a mobile app that offers all the necessary features and functionalities that your customers love. Make sure that the app is designed in a way that can be easily used for branding and marketing purpose.
The greater number of users are getting involved with your app, the chances are higher that they will decide to order your service quickly. So, develop a mobile app that serves your business purpose easily.
You have just gone through 3 main reasons to develop a mobile app for your startup or business. A mobile app for your business can deliver a range of benefits irrespective of the type and size of your business.
Just make sure that your application is solving specific problems that your customers are facing. Considering this in mind, you can look for a professional iPhone app development company which has already mobile apps for multiple businesses.
Still, if you have any confusion or query, just leave a comment below and we will revert on the same as soon as possible.