Marketing a business in a world swarming with competition is a challenge many are having to take on. Looking towards 2019, businesses need to adapt to new processes as well as adopt new techniques in order to take your business in the right direction in the new year. What can you expect to trend for marketing in 2019?
Voice Search Integration
Virtual assistants may seem ‘old-hat’ going into 2019 in terms of their integration within our daily lives. However, the impact of machine learning in marketing is yet to be truly discovered by businesses. Looking forward to 2019, optimizing your website for voice search is a significant trend to bear in mind. Consumers using voice search will use more natural phrases compared to when typing online, so be aware of this by adapting your SEO strategy accordingly. Depending on where you are based, do your research to find companies to help you. For the best assistance that SEO Toronto can offer, for example, kickstart the process with Discipline Coach. With almost one-third of the 3.5 billion searches performed on Google every day now in the form of voice searches, addressing your SEO techniques should most definitely be a priority.
Chatbots and AI
Chatbots are now a common sight for visitors to most websites. Usually comprising of a pop-up, 24-hour service, this automated feature allows for businesses to assist their consumers quickly through answering simple questions and carrying out specific tasks. It essentially removes the need for human interaction with a consumer to solve an issue, thus saving a business time and money. There are some chatbots which work simply through pre-written keywords and commands, and others that rely on AI, or artificial intelligence, to help answer any queries.
Despite advancements in AI and machine learning, video marketing is still a key factor in drawing consumers towards your website. As the attention span of consumers is short, tapping into this psyche by providing easy-to-digest content in bite-sized chunks can keep your market interested. Live video streams have had a tremendous impact on how businesses and brands connect with customers, as have social media platforms such as Instagram, allowing for instant video sharing and consumer engagement. Gone are the days where informative paragraphs of text were enough to attract business.
Virtual Reality is another piece of tech that is changing the face of marketing for businesses. Through virtual, or augmented reality features, for example, a more immersive experience can be offered to customers. By connecting with your customer on a deeper level through various senses and emotions, businesses offer consumers more well-rounded experience with their product.
What does it involve?
This can be used in retail sectors, the industry sectors, in design and modeling, and training and education. With the market worth for AR predicted to reach $100 billion by 2020, it is worth revolutionizing your business to adapt to this new trend.