How to improve website performance by using web design tricks & techniques.

by Moses Aaron
by Moses Aaron

We are living in the most fiercely competitive business era where website performance is a crucial factor to decide our online success. Web design is a handy way to improve your site performance right from the inception. Let’s see some useful web design tips to get the best out of your web design investment.

Most of the websites, including e-commerce sites built with some common goals, grabbing maximum traffic, engaging most of the visitors, and convert optimum. Thus, the step being the maximal traffic on the website. The most exciting thing is to enable your visitors to land on your site and show your content as quickly as possible to start the next significant step, engagement.

Here the website loading and overall performance matter more and liable to make a difference a lot. In such a scenario, web design has a significant role to play to augment the website performance and overall user experiences at first glance.

Let me introduce you to top five web design tips that can help you to improve site performance in most of the cases as common yet effective remedies.

The First Remedy – Enabling the Website to Load at the Quickest Speed on Any Device

Issue – User Behavior:

We know today, humans are losing one property rapidly, and it is patience. We are becoming harried and tempted on the web thanks to plenty of options to surf in a short while. We want a website to load at the quickest speed on any devices we use including tiny smartphones and devices with poor network capability.

Technicality behind the Issue:

Technically, it is a big challenge in itself, but we are helpless because our esteemed prospective patrons wish it in the first place. If your web page takes longer than three seconds to load any visible content, you should keep ready yourself to bear devastating consequences including losing valuable traffic forever and subsequent spoiling of your reputations on the web among other users.

Possible Remedy:

If Google or any search engine notice it, you will be bitten by another stick, loss of ranking in the SERPs! To save from all these, only one remedy is available for you, and it is boosting your site load speed and the interactions on the screens.

How to do it?

  • Reduce the number of heavyweights and frequently loading content including images.
  • Make images mobile-friendly and responsive for rests of device types/screen sizes.
  • Select the best hosting services with an appropriate plan to meet your requirements with a budget.
  • Optimize code and other resources using external loading facilities including CSS for code and CDN for content.
  • There are other techniques to cut site load time, but discussing all here is out of scope for this blog.

The Second Remedy – Removing Unused Scripts, Files, & Images, as well as Compress Images of the Website

Issue – Bandwidth Consumption:

The next issue is network bandwidth consumption. Some resources consume more while some are low in KBs to load.

Technicality behind the Issue:

However, we know we have limited bytes to load the website from a web server to device within the shortest period. Please look at the current statistics available on the web indicating bytes taken by various website resources.

  • Images – 1504 KBs
  • Scripts – 399 KBs
  • CSS – 45 KBs
  • Video – 294 KBs

Now, you will find that images are eating the highest number of bytes compared to other resources coming from the web server to load the website at the first place.

Possible Remedies:

  • Optimize images using the best tools and compression technique, so image quality remains intact.
  • Use the most appropriate image formats like SVG for details, PNG for transparent background, and JPEG for fewer details requirement.
  • Shred a load of additional scripts by removing it or replacing the long script with short one if possible.
  • Compress CSS using the best tools and technologies. Use the most effective video compression engine or take services available on the web.

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