Yes. We have heard it all. The internet has loudly ventilated their feelings towards the WWE product. It’s not slowing down anytime soon.
Blame is easy to place on Vince McMahon or Triple H for every booking travesty that we have seen over the past five years or so. Sure, there are plenty decisions that justify frustration and even hatred towards the company. At the same time, partial blame falls on the fans.
Let’s recap moments that completely pissed off the fans. Mind you, the focal point is going to be anything over the last couple of years, specifically when social media became a tool for WWE.
One of the most anticipated wrestling debuts finally happened in 2015. After a decade long run with TNA, Sting finally joined WWE. The former WCW superstar set his eyes on Triple H as his opponent. Come Wrestlemania 31, it seemed like Sting was going to rightfully win his first match. Instead, Trips walked out victorious. The loss was symbolic, as it was the final nail on the coffin to remind the world of WWE’s victory over WCW.
When Goldberg returned to WWE, he first squashed Lesnar at Survivor Series. Kevin Owens was next, as he lost the WWE Universal Championship to the WCW legend. The highly anticipated Wrestlemania 20 rematch wasn’t wonderful nor awful. It just happened, as the Beast won the Universal Championship. From then to Wrestlemania 34, Lesnar only made a handful of appearances, only to retain the gold in the most lackluster ways. Fans made it clear that they were far beyond frustrated with every Lesnar win.
For the past four years, WWE continuously promotes Reigns as the top guy. There was a time when Reigns was universally accepted by the fans, but those days are long gone. This is not to discredit Reigns, but he lacks what the fans want. Now that you think about it, fans many times don’t know what they want. That brings us to the next point.
Obviously, this happens during WWE programming. Once anything WWE related becomes a trend, WWE will see it as marketing success. Clearly, what matters to the company is its relevancy and financial success. At this point, the opinion of the fans has less of a impact when it comes down to booking. At the end of the day, Vince and co know that the happiest and angriest fans will follow what the company is doing. The angry fans will tweet out their frustrations with the hashtags being promoted.The evidence is clear in all social media posts, WWE does not care. As long as it’s trending, regardless of positive or negative reviews, they know that from a business perspective the company is generating interest and revenue.
If you’re the angry fan, you’re adding more to the problem that angers you. Think about it. In order for WWE to be successful it depends on ratings, WWE Network subscriptions, trends, and sales. If any of these dip, for the company, something might be terribly wrong. As long as you’re an active fan of the product, you’re contributing to its success as a corporate entity not a wrestling promotion.
This is why the most passionate fans have made WWE an alternate form of wrestling, because they now watch NJPW, Impact, Lucha Underground, and indy wrestling. Their favorite wrestlers have rightfully found success outside of WWE and they rather have it that way.
From this, we know that when fans follow and insist on WWE doing their biding, WWE will look the other way, because the angry flocks of fans will continue to follow. In the end, you’re also to blame if you don’t see you’re favorite indy star succeed in WWE. You tweet out about dream matches and what not, but they get crushed when they cross paths with WWE elites. It will stay like that, regardless of your opinion.